Transcultural Management
Funakawa, Atsushi
A framework for transforming business cultural clashes into cultural synergy. As the global economy continues to expand, the need for cross--cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross--cultural business situations. Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines hi...