Cause-Related Marketing
Galan-Ladero, M. Mercedes / Alves, Helena M. / Galera-Casquet, Clementina![Cause-Related Marketing](https://support.digitalhusky.com/media/annotations/sorted/386/38635011/CHSBZCOP0338635011.jpg)
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different coun...