Entrepreneur's Guide To The Lean Brand
Gardner, Jeremiah / @Fakegrimlock
Thousands of startups, entrepreneurs, and enterprise corporations struggle to build passionate relationships with their audience. Misunderstanding the relationship customers form with an organization causes these companies to miss out on the most crucial element for success - a passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to apply lean principles...