Introduction to Global Business
Gaspar, Julian (Mays Business School, Texas A&M University) / Arreola-Risa, Antonio (Mays Business School, Texas A&M University) / Bierman, Leonard (Mays Business School, Texas A&M University) / Hise, Richard (Mays Business School, Texas A&M University) / Kolari, James (Mays Business School, Texas A&M University) / Smith, L. (Texas A&M University-Corpus Christi)
The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e, International Edition introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from ...