Business Model Navigator, The
Gassmann, Oliver / Csik, Michaela / Frankenberger, Karolin / Choudury, Michaela
The Business Models Behind the Most Successful Businesses. The brains behind 'The Business Model Navigator' have discovered that just 60 business models are responsible for 90% of our most successful businesses. These 60 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change.