The Travel Industry
Gee, Chuck Y. (University of Hawaii) / Makens, James C. (Wake Forest University) / Choy, Dexter J. L. (University of Hawaii) Thoroughly updated, the "Third Edition" of this highly respected text explores each component of the travel industry from a global perspective. New topics include: ecotourism, tourism marketing, yield management, adventure travel, travel agency mergers, and the impact of new technology on the travel industry.