Nutrition Science, Marketing Nutrition, Health Claims, an...
Ghosh, Dilip (Nutriconnect, Sydney, Australia, Food Nutrition Partners, New Zealand, Trigonella Labs Pty Ltd Australia, Australian ambassador of the Global Harmonization Initiative.) / Bogueva, Diana (Centre for Advanced Food Enginomics, University of Sydney, Open Universities Australia - Curtin and Global Harmonization Initiative.) / Smarta, R. (Chairman and MD, Interlink Marketing Consultancy Pvt. Ltd., India)
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. In...
