Controlling Your Brand in the Age of Amazon: The Brand Ex...
Gibson, Whitney / Thomson, James
In today's world of retail, most brands: ● don't know the identity of retailers selling their products in online marketplaces, ● don't know where these online resellers sourced inventory of the brand, ● don't know what proportion of inventory going through distributors is redirected to online channels, ● don't adequately police activities involving resellers that offer the brand's products in new multipack quantities defined by the reseller (r...