2 Ergebnisse.

Between Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of 'Made in' can be used to shed light on society at large.

In Stockholm in January 1945, an assembly of Swedish diplomats and businessmen initiated an organisation that was to improve the country's reputation abroad. The new, semi-governmental Swedish Institute was charged with explaining Sweden's policy of neutrality during the war, encouraging peace-building, and promoting foreign trade in the new international world order. But how was all this to be achieved? In this book, historian Nikolas Glover ...