Professional Financial Advisor
Goey, John J De![Professional Financial Advisor](https://support.digitalhusky.com/media/annotations/sorted/231/23166150/CHSBZCOP0323166150.jpg)
The financial services industry is in the midst of a transformation from a commission-based industry to a bona fide profession. A number of changes are accelerating this transformation: an ongoing transition to fee-based advice, a crying need for consumer protection and a growing consensus that credentials and training are required. More change is to come. John J De Goey argues that consumers have grown justifiably sceptical about the motives ...