2 Ergebnisse.

This volume is designed to assist university faculty and students studying and teaching about antisemitism, racism, and other forms of prejudice. In contrast with similar volumes, it is organized around specific concepts instead of chronology or geography. It promotes conversation about antisemitism across disciplinary, geographic, and thematic lines rather than privileging a single methodological paradigm, a specific academic field, or an ove...

The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision''s. The study highlights both the differences and similarities between two distinct Hispanic market segments. The study discusses how the English and Spanish language influences each segment in their purchase decisions for both advertising and sales promotio...