Strategic Advertising Mechanisms
Gomez, Jorge David Fernandez![Strategic Advertising Mechanisms](https://support.digitalhusky.com/media/annotations/sorted/363/36323321/CHSBZCOP0336323321.jpg)
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, , Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.