Innovation Hardwired
Goncalves, Alexis![Innovation Hardwired](https://support.digitalhusky.com/media/annotations/sorted/432/4326265/CHSBZCOP034326265.jpg)
Innovation is the fundamental source of value creation in companies and an important enabler of competitive advantage. Innovation is inherently a highly cross-functional activity that, when it works well, creates a constructive tension between competing objectives of development cost, product value, performance, quality, and time to market. I have entitled this book Innovation Hardwired because the ability to consistently and continually bring...