The New Rich in Asia
Goodman, David / Robison, Richard In recent years a new middle class has emerged in East and Southeast Asia. They are a society whose wealth is no longer displayed by the classical symbols of Asian affluence but by Western icons of modernity, a meal at McDonalds or the ubiquitous mobile phone. This book is the essential introduction to a series which is the first to examine the new rich phenomenon in East and Southeast Asia. The contributors are acknowledged experts on the soc...