14 Ergebnisse.

Keine Beschreibung.

SELF-HELP / Personal Growth / Success

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to f...

To approach business and financial markets with confidence, you need a basic grasp of statistics. Whether you’re a newcomer to stats or just a bit rusty, Leo Gough’s excellent book covers the key knowledge you’ll need. Not only are his case-studies straightforward to read, they’re lively and practical too." Dominic Picarda, CFA. Associate Editor, Investors Chronicle."Ever been in a meeting where the 'experts' try to bamboozle and mislead you w...

The Financial Times Guide to How the Stock Market Really Works is an introduction to the complex world of the financial markets. Whether you are new to investing, or already have a share portfolio, this is an intelligent guidebook will guide you safely through the often confusing world of investing. Written especially for the ordinary investor, it will provide you with the key strategies you need to make money on the stock market.

Fast track route to mastering global finance and macreconomicsCovers the key areas of global finance, from the theory of comparative advantage and the aims of the WTO/GATT to multinational business and managing forex riskExamples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle, and ideas from the smartest thinkers, including Paul Romer, Milton Friedman, J M Keynes, Paul Krugman and Alan Gr...

Arbeit dehnt sich so lange aus, bis die Zeit, die für ihre Erledigung zur Verfügung steht, ausgefüllt ist." Mit anderen Worten: Unabhängig davon, wie viel oder wie wenig tatsächlich zu tun ist, wird jeder immer beschäftigt sein. In vielen Büros dieser Welt dehnt sich neben der Arbeit auch die Anzahl der Angestellten aus. Parkinsons Erklärung ist, dass zum einen jeder Angestellte die Anzahl seiner Untergebenen zu erhöhen wünscht und zum ander...

Critically examines the famous financial frauds of the past, subsequently providing the reader with valuable lessons and advice on how to avoid losing their money. An absolute must for all investors.

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FM...

Leo Gough's interpretation of Where are the Customers' Yachts? explains why investment is ultimately about psychology rather than numbers. Gough brings Schwed's investment classic to life with twenty-first century examples.

Leo Gough's brilliant interpretation of C. Northcote Parkinson's Parkinson's Law, a twentieth-century business classic will help managers cut through the management speak, eradicate unnecessary tasks, learn to network properly and negotiate their way through bureaucracies with a light heart and an open mind.

* Fast-track route to mastering the sophisticated and highly competitive world of FMCG selling * Covers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues * Case material from Proctor & Gamble, Coca-Cola and Pepsi, and Wal-Mart and Red Bull * Includes a comprehensive resource guide, key concepts and...

Fast track route to mastering global finance and macroeconomics.Covers the key areas of global finance, from the theory of comparative advantage to the aims of the WTO/GATT to multinational business and managing forex riskExamples and lessons from some of the world's most successful businesses, including Ford, NTT DoCoMo and Nestle, and ideas from the smartest thinkers, including Paul Romer, Milton Friedman, J M Keynes, Paul Krugman and Alan G...

* Fast-track route to new skills required in achieving global sales for any size of organization * Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services * Case studies from Budweiser, Boo.com, McDonald's, Checkpoint and Samsung * Includes a comprehensive resource guide, key concepts and thinkers, a...