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Analysis of Nokia¿s Corporate, Business, and Marketing St...

Grünewälder, Arend
Analysis of Nokia¿s Corporate, Business, and Marketing Strategies: Examination of Nokia¿s strategy execution in three steps
Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his c...

CHF 46.50

Employer Branding. Marketing the company as an attractive...

Grünewälder, Arend
Employer Branding. Marketing the company as an attractive employer
Seminar paper from the year 2007 in the subject Business economics - Personnel and Organisation, grade: 1, 7, University of applied sciences, Neuss, course: Marketing, 14 entries in the bibliography, language: English, abstract: Employee attraction and retention will continue to play an important role for companies. Vacancies needs to be filled with qualified and flexible talents which are limited available on the HR market. Thus companies hav...

CHF 24.90

Measuring Customer Satisfaction to Identify Areas of Sales

Grünewälder, Arend
Measuring Customer Satisfaction to Identify Areas of Sales
Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 2, 0, University of applied sciences, Düsseldorf, course: Sales and Key Account Management, 16 entries in the bibliography, language: English, abstract: This work is about measuring customer satisfaction with the focus on B-2-B markets. In the first chapters the determinants are explained along with the problem of a not well d...

CHF 26.50

Corporate social responsibility

Grünewälder, Arend
Corporate social responsibility
Seminar paper from the year 2005 in the subject Organisation and Administration, grade: 1, 3, University of applied sciences, Neuss, course: Marketing, 17 entries in the bibliography, language: English, abstract: "Corporate Social Responsibility", or CSR for short, is the buzzword for company'svoluntary initiatives involving a number of various activities and company's programs.But the question is what does Corporate Social Responsibility real...

CHF 24.90

Analysis of Nokia¿s Corporate, business, and marketing st...

Grünewälder, Arend
Analysis of Nokia¿s Corporate, business, and marketing strategies
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of...

CHF 46.50

Implementing CRM systems

Grünewälder, Arend
Implementing CRM systems
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 7, University of applied sciences, Munich, course: Customer Relationship Management, 7 entries in the bibliography, language: English, abstract: Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offer...

CHF 26.50

Integrating Environmental Sustainability into the Company...

Grünewälder, Arend
Integrating Environmental Sustainability into the Company's strategy
Master's Thesis from the year 2009 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, 3, University of Applied Sciences Essen, 120 entries in the bibliography, language: English, abstract: The findings of this research are most useful for those (e.g. executives, environmental managers) who view environmental sustainability as a vital issue for business and intend to develop a corporate strategy that responds to s...

CHF 58.50