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What are the most cost-effective ways to increase voter turnout? Whether the ambition is to win elections, promote civic engagement, or bolster the legitimacy of democratic institutions, this question is of enormous significance to those who run and study campaigns. Since the original edition appeared in 2004 Get Out the Vote has become the indispensable guide to understand how to mobilize voters. Combining information from their own extensive...

What are the most cost-effective ways to increase voter turnout? Whether the ambition is to win elections, promote civic engagement, or bolster the legitimacy of democratic institutions, this question is of enormous significance to those who run and study campaigns. Since the original edition appeared in 2004 Get Out the Vote has become the indispensable guide to understand how to mobilize voters. Combining information from their own extensive...

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Two Yale political scientists, Donald P. Green and Alan S. Gerber, have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called "Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes.' -Alan B. Krueger, "The New York Times, October 14, 2004

Two Yale political scientists, Donald P. Green and Alan S. Gerber, have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called "Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes.' -Alan B. Krueger, "The New York Times, October 14, 2004

In this expanded and updated edition, the authors incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, and gives special attention to "relational organizing" through friend-to-friend communication and events.