Press Start
Griffin, Daniel / Meer, Albert Van Der
Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide. The "addictions" and "highs" of Candy Crush or logging a run in your ...