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Provides practical insight on marketing techniques specifically designed for libraries. Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organisation, community outreach, media interaction, social media, and event planning and implementation. This valuable guide provides librarians with the effective marketing tools necessary to help th...

Advances in technology have allowed libraries to expand far beyond walls and lead the way in information delivery, while at the same time transforming the physical space of the library. This book offers a cornucopia of practical advice about how to acquire new skills as well as formal and informal credentials through all stages of a career. The 27 essays are divided into eight parts, covering topics such as formal and online education, confere...