4 Ergebnisse.

Dealing with the notion of knowledge and innovation in the business industry, this volume provides readers with a holistic approach to the subject of 'knowledge'. It invites the business-minded reader to consider the costs of adopting new knowledge and innovation within a business setting.

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and ...

This seminal book, based on 30 years of research, provides a radical insight into the reality of the business landscape and the operations and management of companies within it. The book challenges orthodox ideas of the business market and business management and presents a comprehensive analysis of the structure and process of business and the tasks that managers and policy-makers face. Business in Networks is strongly grounded in empirical ...

Provocative and reflective, this volume on the notion of knowledge and innovation in the business industry provides readers with a holistic approach to the subject of 'knowledge'.