About Face
Hill, Dan![About Face](https://support.digitalhusky.com/media/annotations/sorted/643/6432245/CHSBZCOP036432245.jpg)
Scientists and psychologists now argue that people are emotional, not rational, decision-makers. Grounded in psychology and neurobiology as well as a study of advertising tactics, this new book from Dan Hill (author of "Emotionomics") provides ten rules that enable companies and advertising agencies to be more effective. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising stra...