Cognition and Affect in Cross-Cultural Communications
Hailemariam, Mekonnen
Understanding cross-cultural communication is an important task, especially if a country is in the process of national integration and nation-building.To achieve this political integration must be supported by psychological, social, cultural and economic integrations in order to lay down the greatest possible happiness or satisfaction for all society. Culture, thus, is an instrument for achieving national goals, nation building. In our increas...