2 Ergebnisse.

After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.

Management provides students with a thorough explanation and exploration of management concepts and practices across all management functions. The major theme of the book is management at a time of change, reflecting the challenges faced by managers with increasingly rapid developments in technology, the culture and environment in which they work and the globalisation of ideas and business activity. Written in a straightforward style, the book...