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This textbook offers an affordable comprehensive `no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.

This textbook offers an affordable comprehensive `no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.

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Join the hunt for the truth-and a traitor-in this tension-laden story of secrets and betrayal.

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The Concerned Other is a major new theoretical work with extensive research - documented in over 150 references - that demonstrates why and how families can influence the change in problematic drug and alcohol abuse by a family member. Author Phil Harris sees 'the concerned other' as the person most able to effect change in the abuser's life, while also taking proper care of themselves. The book presents the thoroughly researched and carefully...

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...a mother is wracked with anxiety for her once loving son who is now transformed beyond recognition... - ...the silent father cannot articulate his fear or defeat for a lost daughter... - ...husbands and wives struggle to reconcile the destruction reaped upon them by the person they vowed to spend their life with.... * In this manual, author Phil Harris sees the 'concerned other' as the person most able to effect change in a substance abuser...

The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marke...

The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marke...

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This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to todaya (TM)s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as: * modern management* governance and ethics* post-modernism* marketing * political communication and spin doctoring* rhe...

European Business and Marketing is published at the beginning of the new millennium and incorporates much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union (EU) and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and postgraduate courses, who need to understand modern European marketing, the EU and the...

This four-volume set looks at the evolution of ideas around that critical government and business strategic interface, Public Affairs, and how our understanding and conceptualisation of the discipline and topic area has changed as the subject has become rapidly grown and become more important over the past decade with globalisation. Through thematic exploration of the key conceptual and empirical articles to have come out of the field, public ...

Sein Gespür für die besten Fangreviere der Beringsee und sein bedingungsloser Einsatz fu¿r seine Crew sind legendär. Seine Trunksucht, notorische Untreue und Wutanfälle waren gefürchtet. Und als Kapitän Phil Harris mit nur 53 Jahren in Anchorage, Alaska, starb, kannte ein Millionenpublikum sein von Stürmen und Wodka gezeichnetes Gesicht. Wer war der Mann, den seine Gefährten wahlweise den 'König der Beringsee' oder den 'zähesten Bastard der We...

When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based' - Tom Spencer, Executive Director, European Centre for Public Affairs 'Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid profess...