Stakeholder Marketing
Harris, Phil / Rees, Patricia L.![Stakeholder Marketing](https://support.digitalhusky.com/media/annotations/sorted/287/28773766/CHSBZCOP0328773766.jpg)
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marke...