Brands
Hart, S. / Murphy, J.
Branding is currently one of the most exciting subjects around, business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets, the techniques of good branding are just as vital in the busines...