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Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issueshave developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies. The readings examin...

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Organizational Identity presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issueshave developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies. The readings examin...

Praise for Taking Brand Initiative "In today's media-saturated society, only those who forcefully manage to stay true to themselves leave us with a lasting brand impression. To achieve that you need to work hard to align actions with decisions such that strategy, culture, and identity support each other. This book will help your business follow this difficult but rewarding path to success." -JØrgen Vig Knudstorp, CEO and president, LEGO Group...