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Dan Heath, explora cómo prevenir los problemas antes de que ocurran, basándose en los conocimientos de cientos de entrevistas con solucionadores de problemas poco convencionales. La mayoría de nosotros pasamos nuestros días manejando un diluvio de asuntos urgentes. Estamos tan acostumbrados a manejar las emergencias cuando ocurren que a menudo no nos detenemos a pensar en cómo podríamos prevenir las crisis antes de que ocurran. Upstream sondea...

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New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen.We all have a tendency to work around problems. We are resourceful. We improvise. We're so accustomed to managing emergencies as they strike that we often don't stop to think about how we could prevent crises before they happen. Why 'solve' crimes when we could stop them being committed? Why treat chro...

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers.So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. ...

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Tutti abbiamo vissuto, nell'arco della vita o all'interno di un'esperienza più circoscritta come una vacanza o un percorso di studi, dei momenti che si sono impressi nella nostra memoria. Molti sono stati accidentali o frutto della fortuna, ma perché affidarsi al caso quando potremmo essere noi a crearli? I fratelli Heath hanno studiato e sono andati a caccia di questi momenti determinanti per anni e hanno fatto una scoperta interessante. I mo...

Actively creating the kind of incredible moments usually established by accident or luck, and therefore transforming the ordinary to the magical, advised upon in relation to real-life stories. From the authors of "Made To Stick".

Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.Dan Heath (Author) Dan Heath is a senior fellow at Duke University¿s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have ...

The Handbook of Risk and Crisis Communication' explores the scope and purpose of risk, and its counterpart crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter...

The "New York Times"-bestselling brothers ("Switch, Made to Stick") explore why certain brief experiences can jolt and change one's life, and explain how meaningful, memorable moments can be created.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter...

The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".

Ob Diät oder Jobwechsel - mit »Switch« löst man nicht nur kurzfristig Probleme, sondern bleibt dauerhaft erfolgreich! Egal, ob man mit dem Rauchen aufhören, kein Fastfood mehr essen oder den Job wechseln will, jeder weiß: Es ist nicht leicht, Veränderungen und gute Vorsätze in die Tat und dauerhaft umzusetzen. Der rationale Teil des Hirns weiß, dass die Veränderung gut ist - doch der emotionale will alles gerne wie gehabt beibehalten. Deshalb...

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Chip Heath y Dan Heath explican por que algunas ideas sobreviven y otras mueren.