The Kennedy Persuasion: The Politics of Style Since JFK
Henggeler, Paul R.![The Kennedy Persuasion: The Politics of Style Since JFK](https://support.digitalhusky.com/media/annotations/sorted/138/1387692/CHSBZCOP031387692.jpg)
How Democrats and Republicans, liberals and conservatives, have invoked the Kennedy mythology, adopted the Kennedy strategy, even tried to summon up the Kennedy appearance in order to influence Congress, the media, and the American public and in the process demeaned the substance of American politics. Meticulously researched...it offers important insights on the power of myth in presidential politics. Presidential Studies Quarterly.