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Offers the first significant attempt to centre media retail as a vital component in the study of popular culture. This book brings together fifteen essays by media scholars that explore both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.

Point of Sale examines media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers.