Wiley Pathways Marketing
Hiam, Alexander (University of Massachusetts at Amherst) You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.
Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts, it also helps you master the core competencies and skills you need to succeed in the clas...