Methods to Improve Our Field
Hill, Aaron D. (University of Florida, USA) / McKenny, Aaron F. (Indiana University Bloomington, USA) / O'Kane, Paula (University of Otago, New Zealand) / Paroutis, Sotirios (University of Warwick, UK)
Offering innovative ideas that explore how strategy and management methodology can be developed, Methods to Improve Our Field considers approaches that range from the re-imagining of secondary data in the digital age and Interpretive Phenomenological Analysis (IPA) to Machine Learning and Artificial Intelligence.