Fundamentals of Retailing and Shopper Marketing
Hillesland, Jan / Meise, Jan Niklas / Nordfält, Jens / Gisholt, Odd / Fjeldstad, Truls / Clement, Jesper / Rudolph, Thomas / Bendixen, Alf
‘The main part of intellectual education is not theacquisition of facts but learning how to make facts live.’Oliver Wendell Holmes Become a specialist in shopper marketingFundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, show...