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A Matter of Risk shows how insurance companies established themselves in an unfamiliar environment, marketed new products, responded to diverse demands and safeguarded market share and profit against competition. Local firms faced a major challenge as overseas insurance companies moved from running agency offices to setting up of branches, taking over or collaborating with existing companies, and eventually incorporating themselves as local co...

The insurance industry in Malaysia is a large and important sector of the economy in terms of capitalisation, business turnover, assets, and the number of employees. em>A Matter of Risk shows how insurance companies established themselves in an unfamiliar environment, marketed new products, responded to diverse demands, and safeguarded market share and profit against competition.