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Protecting the Brand

Hlavnicka, Peter / Keats, Anthony M.
Protecting the Brand
Protecting the Brand, Volume II: Busting the Bootlegs follows Volume I which provides a unique combination of legal and business best practices related to intellectual property protection. This second volume showcases U.S. states specific legal statues and examples related to the legal approach to counterfeiting and grey market issues. The primary emphasis is to provide advice to U.S. companies navigating the complex domestic legislation and p...

CHF 42.90

Protecting the Brand

Hlavnicka, Peter / Keats, Anthony M.
Protecting the Brand
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setti...

CHF 42.90

Protecting the Brand

Hlavnicka, Peter / Keats, Anthony M.
Protecting the Brand
Showcases US states specific legal statues and examples related to legal approach to counterfeiting and grey market issues. The primary emphasis is to prove advice to US companies navigating the complex domestic legislation and provide a single source of reference for those tasked with intellectual property rights enforcement.

CHF 36.90