Has the Syntax of Advertising changed? A Syntactic Analys...
Hofmann, Marie-Kristin![Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech¿s Concept of Standard Advertising Language](https://support.digitalhusky.com/media/annotations/sorted/240/24003288/CHSBZCOP0324003288.jpg)
Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1, 3, University of Mannheim (Anglistische Linguistik (A1)), language: English, abstract: This paper investigates whether the syntactic features of current advertising slogans are still congruent with Leech's concept of Standard Advertising Language (established in 1966) since it is a linguistic framework still widely accepted among sc...