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Has the Syntax of Advertising changed? A Syntactic Analys...

Hofmann, Marie-Kristin
Has the Syntax of Advertising changed? A Syntactic Analysis of Slogans on the basis of Leech¿s Concept of Standard Advertising Language
Seminar paper from the year 2014 in the subject English Language and Literature Studies - Linguistics, grade: 1, 3, University of Mannheim (Anglistische Linguistik (A1)), language: English, abstract: This paper investigates whether the syntactic features of current advertising slogans are still congruent with Leech's concept of Standard Advertising Language (established in 1966) since it is a linguistic framework still widely accepted among sc...

CHF 24.90

Where I belong is who I am. The Search for Identity in El...

Hofmann, Marie-Kristin
Where I belong is who I am. The Search for Identity in Elisabeth Eaves' "Wanderlust: A Love Affair with Five Continents"
Seminar paper from the year 2014 in the subject English Language and Literature Studies - Literature, grade: 1, 0, University of Mannheim (Lehrstuhl für Anglistische Literatur- und Kulturwissenschaft), language: English, abstract: Travel writing helps travel writers to redefine their identity and to revise their concept of home as well as to determine its relative position in the world when using it as a frame of reference. In "Wanderlust: A L...

CHF 24.90

Entwicklungsprozess des Joe Lampton in "Room at the Top" ...

Hofmann, Marie-Kristin
Entwicklungsprozess des Joe Lampton in "Room at the Top" und "Life at the Top". Eine Überprüfung anhand der Philosophie der Lebenskunst
Studienarbeit aus dem Jahr 2013 im Fachbereich Englisch - Literatur, Werke, Note: 1, 3, Universität Mannheim (Lehrstuhl für Anglistische Literatur- und Kulturwissenschaft (Anglistik II)), Sprache: Deutsch, Abstract: Der Philosoph Wilhelm Schmid hat in seinen philosophischen Schriften das Kriterium des Bejahenswerten etabliert. Können wir unser Leben bejahen, dann ist es erstrebenswert. In diesem Sinne versucht Schmid in der Philosophie eine ne...

CHF 24.90

Constructing Identity. Narratives of Self-Exploration in ...

Hofmann, Marie-Kristin
Constructing Identity. Narratives of Self-Exploration in Two Blogs of Female Solo Travellers
Bachelor Thesis from the year 2015 in the subject American Studies - Literature, grade: 1, 3, University of Mannheim (Lehrstuhl für Amerikanische Literatur- und Kulturwissenschaft), language: English, abstract: Travel blogs, as narratives of identity, can provide a particularly apt insight into female solo travellers¿ identity constructions and the narrative strategies they use to present these identities to their readers. Using an exploratory...

CHF 37.90