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What if you could go back to the pivotal moment in time that shaped your life? Would you try to alter your own fate? Not that long ago, Mal Thomas escaped with his life only through a mixture of good fortune and divine intervention after he and his eclectic team were hired by the world's most powerful industrialist to promote the alleged second coming of the Messiah. Not everyone involved was as lucky as Mal. After writing a best-selling book ...

In the third Mal Thomas novel, Mal teams up with the enigmatic billionaire Huw Hudson in a life-or-death battle against a shadowy organization that seeks to control untold wealth and power - and destroy the world's great democracies and religions.After the apparent assassination of the Dalai Lama, in order to keep a promise to His Holiness, Mal, accompanied by a mysterious Buddhist monk, embarks on a journey that takes him from Costa Rica to T...

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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that whi...