3 Ergebnisse.

What if you could go back to the pivotal moment in time that shaped your life? Would you try to alter your own fate? Not that long ago, Mal Thomas escaped with his life only through a mixture of good fortune and divine intervention after he and his eclectic team were hired by the world's most powerful industrialist to promote the alleged second coming of the Messiah. Not everyone involved was as lucky as Mal. After writing a best-selling book ...

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An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that whi...