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Sharing the mindset and approach of his company, Brass Check, the bestselling author and marketing strategist, Ryan Holiday reveals how a classic work - a Perennial Seller - is both made and marketed.

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His previous book, "Trust Me I'm Lying", was an instant "Wall Street Journal" bestseller.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Gr...

Sie haben es alles schon gesehen: Ein bösartiges Gerücht im Internet kostet ein Unternehmen Millionen. Ein politischer Nebenkriegsschauplatz wird auf einmal in den Medien gehyped und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen, ist, dass es jemand gibt, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer b...

Where can you find joy? What's the true measure of success? How should we manage anger? Find meaning? Conquer grief? The answers to these questions and more lie at the heart of Stoic philosophy. The Daily Stoic is a compelling, accessible guide to living a good life, offering daily doses of this classic wisdom.Long the secret weapon of history's great figures, from emperors to artists and activists to fighter pilots, the principles of Stoicism...

From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a beautiful daily devotional of Stoic meditations-an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds-from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities-embraced the wisdom of the ancient Stoics? Because they rea...

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the ...

Wie findet man das wahre Glück? Wie lässt sich Erfolg wirklich bemessen? Und wie geht man mit den Herausforderungen des Alltags wie Wut, Trauer und der Frage nach dem Sinn des Ganzen um? Was große Geister wie George Washington, Friedrich der Große, Weltklassesportler oder Top-Performer längst für sich entdeckt haben, liegt mit »Der tägliche Stoiker« erstmals gesammelt vor.New York Times-Bestsellerautor Ryan Holiday und Stephen Hanselman haben ...

Viele Menschen glauben, dass die Gründe, die sie daran hindern, erfolgreich zu sein, in ihrer Umwelt zu finden sind. Aber in Wirklichkeit steckt der größte Feind in jedem von uns selbst: unser Ego. Es macht uns blind für unsere Fehler, verhindert, dass wir aus ihnen lernen, und hemmt unsere Entwicklung.Denn gerade in Zeiten, in denen die schamlose Selbstdarstellung in sozialen Netzwerken oder im Reality-TV eine Selbstverständlichkeit ist, lieg...

Encuadernación: Rústica Colección: Gestión del conocimiento-Hoy en día: un rumor malicioso por Internet puede costarle millones a una empresa.-Un producto o una persona se convierten en celebridades de la nada.-Un político puede ver truncada su carrera por algo nimio que hizo en algún momento.Estas cosas suceden todos los días, lo que muchos no saben es quienes son que esto suceda. Normalmente es alguien como el autor "Soy un manipulador de lo...

Sicuramente avrete già visto tutto. Un rumor online che mette in cattiva luce un'azienda, provocando danni per milioni di dollari. Una vicenda politica secondaria che dirotta l'attenzione mediatica di un'intera nazione e distrugge la carriera di un candidato. Un prodotto o un personaggio che dal più oscuro anonimato finisce d'improvviso sotto i riflettori di mezzo mondo. Eppure, quel che ancora non sapete è che dietro a questi episodi si nasco...

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A Primer on the Future of PR, Marketing and Advertising Now Revised and Updated with New Case Studies! A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and re...

#1 Wall Street Journal Bestseller The Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do. Its many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), an NBC sportscaster (Michele Tafoya), and the coaches and players of winning teams like the New England Pa...

The instant Wall Street Journal, USA Today, and international bestseller "While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." -from the prologue Many of us ins...