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Howard explains "The Four Controls of Business Leadership" while providing a peek inside a few industry-leading but seldom-featured companies, including Kohler Company, Pella Windows and Doors, and Master Lock Company.

Many of the complex problems faced by decision makers involve multiple conflicting objectives. This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe his true feelings in order to make those critically important, vexing trade-offs between incommensurable objectives. The theory is illustrated by many real concrete examples taken from a host of discip...