Consumer Behavior, International Edition
Hoyer, Wayne (University of Texas, Austin) / MacInnis, Deborah J. (University of Southern California) / Pieters, Rik (Tilburg University)
Covers key concepts from marketing, psychology, sociology, and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices, including extensive coverage of social media influences, emerging neuroscience findings, and emotion in consumer decision making.