Excerpt from Principles of Marketing: A Textbook for Colleges and Schools of Business AdministrationWith the advent during recent years of a buyer's market, the study of marketing has come into prominence. Getting the goods to the consumer has now become as important as the actual production Of goods, and the costs are oftentimes as great. This fact, together with the rising costs of living, has directed public scrutiny to the subject of marke...
Excerpt from Elements of Retail Salesmanship
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