Collaborative innovation and adaptation
J. Soucy, Elaine
This study describes a major change initiative undertaken by a major consulting contracting agency, 3 Tier Research and Development, Inc., (3 Tier) engaged in market branding, research, and development in the United States, on behalf of its client, Go- Green Auto Corp. (Go-Green). The study explores and analyzes organizational leadership and change-management theory from the literature in order to set the stage for the case study, which incorp...