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Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

Corporate Communication: Concepts and Practice - a comprehensive and engaging textbook - helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

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Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the ...

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging fiel...

Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of Post Graduate students studying Mass Communication and Public Relations.