Purchase Intention and Learning Environment: Impact of So...
Jha, Bidyanand / Balaji, K. V. A.
Social Media revolution has changed the way business and consumer use to interact. Businesses are heavily dependent on these modern consumer communication tools. Marketers will not be able to hide any negative aspects of their product/service. Consumer's connectivity among themselves are far more fast and strong because of social networks. Therefore, marketers need to go back to the board room to carve out a new marketing plan keeping social m...