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Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs.In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve busin...

Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

The southeastern United States has one of the richest records of early human settlement of any area of North America. This book provides the first state-by-state summary of Paleoindian and Early Archaic research from the region, together with an appraisal of models developed to interpret the data

Static and dynamic conditions throughout various aft supersonic store separation events are examined using the Beggar Computational Fluid Dynamics (CFD) code from Air Force SEEK Eagle Office at Eglin Air Force Base, FL. An 8.9o half angle sphere cone is used for the carrier vehicle with an identically shaped store stowed within a hollow compartment in the aft section of the carrier body. Dynamic store separation simulations are implemented at ...

The remarkable military career of General Winfield Scott spanned fifty-three years, fourteen presidents, and six wars, both foreign and domestic. However, his lengthy service did not secure his rightful place among the nation's pantheon of great military leaders. Instead, he is most often remembered as the aged, overweight, and sickly commanding general who was replaced by George McClellan at the beginning of the Civil War. Originally publishe...

In biology, signal transduction is the transmission of information into and within the cell. Signal transduction events within a cell are often initiated from an extracellular cue. Current knowledge suggests that there are far fewer intracellular second messengers than extracellular cues. This means that a conserved core set of second messengers, including ions, small nucleotides, and lipids must be coordinated to pass the information from the...

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What can the United States learn from other militaries about how better to prepare for full-spectrum operations and deployments? The authors examine the militaries of China, France, the UK, India, and Israel to (1) identify different approaches to readiness, adaptability, and operational issues and (2) assess the ways in which units are trained both for specific and general deployments and for train, advise, and assist missions.