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Basic Principles of Civil Law in China

Jones, David M
Basic Principles of Civil Law in China
This is an abridged translation of the principal Chinese textbook on civil law, which was published after the Third Plenum of the Chinese Communist party in 1978. This book concentrates on areas likely to be of interest to foreigners, such as contracts, joint-ventures and technology transfer.

CHF 228.00

What's in a Name?

Jones, David M / Slater, Jan S.
What's in a Name?
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

CHF 226.00

When Ads Work

Jones, David M
When Ads Work
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

CHF 269.00

Songs for the Hour

Jones, D. M. (David Morgan)
Songs for the Hour
Songs for the Hour is an unchanged, high-quality reprint of the original edition of 1896. Hansebooks is editor of the literature on different topic areas such as research and science, travel and expeditions, cooking and nutrition, medicine, and other genres. As a publisher we focus on the preservation of historical literature. Many works of historical writers and scientists are available today as antiques only. Hansebooks newly publishes these...

CHF 28.90

Automotive Electricity and Electronics

Jones, David M / Vangelder, Kirk
Automotive Electricity and Electronics
Suitable for students with no experience in electricity and electronics, this volume in the CDX Master Automotive Technician Series introduces students to the basic skills and tools they need to perform electrical diagnosis in the shop. Utilizing a strategy-based diagnostics approach, this book helps students master technical trouble-shooting in order to properly resolve the customer concern on the first attempt.

CHF 123.00

On the True Sense of Art

Jones, David / Wirth, Jason M. / Schwartz, Michael
On the True Sense of Art
Collects essays by philosophers responding to John Sallis's Transfigurements: On the True Sense of Art as well as his other works on the philosophy of art, including Force of Imagination and Logic of Imagination. Each of the chapters engages Sallis's work on both ancient and new senses of aesthetics as a beginning that is always beginning again.

CHF 205.00

Education and Society in the New Russia

Jones, David M
Education and Society in the New Russia
This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization.

CHF 150.00

Education and Society in the New Russia

Jones, David M
Education and Society in the New Russia
This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization.

CHF 25.50

ACA Policy Diffusion

Jones, David K. / Pacheco, Julianna / Grogan, Colleen M.
ACA Policy Diffusion
The contributors to this issue investigate the complex ways that policies of the Affordable Care Act (ACA) have diffused through the states over seven years of implementation. When the ACA was passed in 2010, states were given the option to set up their own health care exchanges, expand their Medicaid programs, and reform both their local public health and their health care delivery systems. These reforms significantly impacted citizens’ acces...

CHF 24.90

What's in a Name?

Jones, David M / Slater, Jan S
What's in a Name?
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

CHF 83.00