3 Ergebnisse.

This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of U.S., European and Asian economists and business historians.

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

This volume is a detailed account of the evolution and theory of multinational trading companies. It features an international selection of economists and business historians, demonstrating the importance of trading companies from the nineteenth century to the present.