18 Ergebnisse.

THE CAULDRON OF WAR, 1914-1918 Robert Gardner (1899-1972) was a member of a generation of highly-educated Englishmen who went to war in 1914: a war in which they suffered a horrifying loss of life. Robert Gardner was one of the survivors. Before the war, after taking First-Class Honours in both parts of the Classics Tripos at Emmanuel College, Cambridge, he was awarded the much prized Craven Studentship that took him to Italy for two years to ...

THE CAULDRON OF WAR, 1914-1918 Robert Gardner (1899-1972) was a member of a generation of highly-educated Englishmen who went to war in 1914: a war in which they suffered a horrifying loss of life. Robert Gardner was one of the survivors. Before the war, after taking First-Class Honours in both parts of the Classics Tripos at Emmanuel College, Cambridge, he was awarded the much prized Craven Studentship that took him to Italy for two years to ...

QUEEN VICTORIAS PALADINS The unique feature of this book is that it is a dual biography. Garnet Wolseley (18331913) and Frederick Roberts (18321914) were the most important British soldiers during the last quarter of the nineteenth century. They both became field marshals and were both raised to the peerage and entered the House of Lords. Wolseley and Roberts were Queen Victorias paladins. Their reputations were built on the expeditions they l...

QUEEN VICTORIAS PALADINS The unique feature of this book is that it is a dual biography. Garnet Wolseley (18331913) and Frederick Roberts (18321914) were the most important British soldiers during the last quarter of the nineteenth century. They both became field marshals and were both raised to the peerage and entered the House of Lords. Wolseley and Roberts were Queen Victorias paladins. Their reputations were built on the expeditions they l...

John Maynard Keynes was an influential economist of the 20th Century whose doctrines had a huge impact on American prosperity in the years following the Second World War. This book describes the main features of Keynes' work, including the fiscal and monetary policies he recommended, and tracks how his theories played out in the American economy.

Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

The story of the Commander of the ill-fated Gallipoli expedition

Hier kommt sie endlich: die Verfilmung der bewegenden, irrwitzigen, teils erstunken und erlogenen Autobiographie des früh verstorbenen Monty Python-Mitglieds Graham Chapman (dem Brian aus "Das Leben des Brian"). Es ist der erste Film aus dem Umfeld der Pythons seit "Ein Fisch namens Wanda", 14 Trickfilmstudios waren an der Animation beteiligt.Der Film hat alles, was die Bezeichnung "pythonesk" ausmacht: Schrägen, schwarzen Humor, absurde Szene...

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection i...

John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations. The collection i...

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a si...

`The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function' - Philip J Kitchen, University of Hull `This is a much needed text that puts misinform...

· Does advertising work? · How does advertising work? · How much advertising works? · How can advertising be measured and made accountable? The last question effectively sums up the principal topic of this work. This accountability can only be answered by finding a way of calculating the financial return from advertising during a finite period (factoring out all other influences on the sales of a brand), and comparing this return to the cost o...

THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history 'from the top down' and also 'from the bottom up'. It describes a brigade - 4, 000 men - of the old British Regular army that fought in the British Expeditionary Force in France in 1914. This army was of the highest quality but was very small. The book describes the strategy and tactics of the fighting, in which the British played a major role. ...

THE SUCCESSES AND SACRIFICES OF THE BRITISH ARMY IN 1914 This work is a study of military history 'from the top down' and also 'from the bottom up'. It describes a brigade - 4, 000 men - of the old British Regular army that fought in the British Expeditionary Force in France in 1914. This army was of the highest quality but was very small. The book describes the strategy and tactics of the fighting, in which the British played a major role. ...

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of t...

John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, a...

John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy. The book focuses on each individual asp...