Key Account Manager's Pocketbook
Jones, R. E. / Ilsley, R. J.![Key Account Manager's Pocketbook](https://support.digitalhusky.com/media/annotations/sorted/206/20611999/CHSBZCOP0320611999.jpg)
The new, 2nd edition of the Key Account Manager's Pocketbook gives practical advice on how to keep and develop important customers, thereby maximising ongoing revenue streams, reducing sales costs, improving investment planning and increasing market knowledge.